Global IPTV Market for Advertising and Marketing, Media and Entertainment, Gaming, E-Commerce, Healthcare and Medical, Telecommunication & It and Others – Global Industry Perspective, Comprehensive Analysis, and Forecast, 2015 – 2021.
The report covers forecast and analysis for the IPTV market on a global, regional and country level. According to the report, global IPTV market was valued at around USD 34.67 billion in 2015 and is expected to reach USD 93.59 billion in 2021, growing at a CAGR of around 18.01% between 2016 and 2021.The study includes drivers and restraints for the IPTV market along with the impact they have on the demand over the forecast period. Additionally, the report includes the study of opportunities available in the IPTV market on a global level.
Global IPTV Market 2015 – 2021
IPTV market is mainly driven by increasing demand of high-definition (HD) channels and video on demand. In addition, initiatives taken by government to increase broadband penetration help to grow the market size during the forecast period. Other important factor that propels the market growth is decreasing cost of IPTV services. Entry of new startups in this market is projected to intensify the competition, due to which the number of services provided by competitors increases and cost of product decreases. An initiative taken by government to increase broadband penetration is expected to grow the market in the years to come.
In order to give the users of this report a comprehensive view on the IPTV market, we have included a detailed value chain analysis. To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the IPTV market has also been included in the study. The study encompasses a market attractiveness analysis, wherein application segments are benchmarked based on their market size, growth rate and general attractiveness.
The report provides company market share analysis in order to give a broader overview of the key players in the market. In addition, the report also covers key strategic developments of the market including acquisitions & mergers, new product launch, agreements, partnerships, collaborations & joint ventures, research& development, product and regional expansion of major participants involved in the market on global and regional basis. Moreover, the study covers price trend analysis, product portfolio of various companies along with patent analysis (2011-2016) bifurcated into patent trend, patent share by company and patent analysis according to region.
The IPTV market is segmented on the basis of different applications such as advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication & it and others. Media & entertainment and gaming application segment together acquired major share of the total market due to decreasing prices of IPTV subscription globally.
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The IPTV market was dominated by Europe with over 38% share of the total market in 2013. Europe is followed by Asia Pacific and North America respectively owing to the increasing broadband penetration and decreasing prices of IPTV subscription in the region. However, Latin America and Middle East & Africa are also expected to exhibit significant growth over the forecast period.
The study provides a decisive view on the IPTV market by segmenting the market based on products and applications. All the segments have been analyzed based on present and future trends and the market is estimated from 2015 to 2021. Key product segments covered under this study includes advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication & it and others. The regional segmentation includes the current and forecast demand for North America, Europe, Asia Pacific, Latin America and Middle East and Africa with its further bifurcation into major countries including U.S. Germany, France, UK, China, Japan, India and Brazil. This segmentation includes demand for IPTV based on individual applications in all the regions and countries.
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The report also includes detailed profiles of end players such as AT&T, Inc, Bharti Airtel Limited, CenturyLink, Inc., Deutsche Telecom, ARRIS Group, Inc., Cisco Systems, Inc, and Broadcom Corporation. The detailed description of players includes parameters such as company overview, financial overview, business strategies and recent developments of the company.
The report segments the global IPTV market as:
Global IPTV Market: Application Segment Analysis
- Advertising and Marketing
- Media and Entertainment
- Healthcare and Medical
- Telecommunication and It
Global IPTV Market: Regional Segment Analysis
- North America
- Asia Pacific
- Latin America
- Middle East and Africa