BHIM app, abbreviated for Bharat Interface for Money, is a digital payment app that is used for the online transaction by means of Unified Payments Interface (UPI) and is designed and developed by the NPCI, abbreviated for National Payment Corporation of India.
Even though the app has been rated as the most popular app since its launch in India, it seems that the app is not doing well in the rural areas. When a survey was conducted, it was found that only 35.7% of the population in the rural area is aware of the app. Well, this is shocking news. At present, the app has a user base of almost 10 Million users.
Going deep into the calculations, the survey also stated that merely 16.2% of the consumers have actually downloaded BHIM, which indicates the stumpy user base in the rural area of the country, as well as 9% of the consumers, who have the app, are totally aware of usage process. The survey was conducted on 5,478 rural inhabitants from all across India. The survey also stated that only 15% of people, out of the 35.7% people that are aware of the app, have found it easy to use and understand.
In order to increase this number, the government will soon take some measure. BHIM already supports almost all the banks in India. The list includes Allahabad Bank, Syndicate Bank, Andhra Bank, Axis Bank, Bank of Baroda, South Indian Bank, Canara Bank, Standard Chartered Bank, Bank of Maharashtra, Catholic Syrian Bank, Central Bank of India, DCB Bank, Dena Bank, HDFC Bank, Union Bank of India, IDBI Bank, Federal Bank, Indian Bank, ICICI Bank, IndusInd Bank, IDFC Bank, Karur Vysya Bank, Karnataka Bank, Oriental Bank of Commerce, Indian Overseas Bank, Kotak Mahindra Bank, Punjab National Bank, State Bank of India, RBL Bank, United Bank of India, and Vijaya Bank.
With the support of all these banks and new measures from the government of India, the app is sure to reflect a towering effect in its growth charts. For now, let us hope for the best and show our support in every possible way.