Backlash Continues As Advertisers Abandon “The View”

Liberal hostess on “The View” Joy Behar must be wondering if this is what it feels like to be a conservative. Backlash from advertisers continues to pour in for comments Behar and her co-host Michelle Collins made earlier this week about the 2016 Miss America pageant featuring Miss Colorado Kelley Johnson, whose talent consisted of a monologue about being a nurse.

Johnson & Johnson and Eggland’s Best, two of the show’s major sponsors bailed on the show over the controversial remarks and on Friday Park city, Snuggle and McCormick Spice followed suit. This type of criticism is usually reserved for conservatives.

“‘The View’ trivialized the profession of nursing, referring to the nurses scrubs as a costume,” a rep for the National Nurses United, the largest U.S. Organization of nurses, said on Tuesday. “They also demeaned the role of the RN by referring to a stethoscope as a doctor’s instrument.”

McCormick told an upset consumer on social media, “Like you, we also value and admire nurses, so we have paused advertising on the daytime television’s show,”

theviewBehar and her co-hosts apologized on Tuesday, but the damage was done.

On Fridays show, Behar  attempted to clean up the mess while walking onto the set and announcing, “We’ve been talking a lot about nurses this week, and today ‘The View’ is going to celebrate nurses. They are here… and we can’t wait to talk about all the great work they do.”

Some media sources are trying to help clean up that mess,  reporting that the comments were taken out of context.

Collins tried her best.

Collins took that opportunity to speak up: “I actually want to say something, because something happened Monday on this show that was really you know, I think, taken out of context.” She went on:

We were talking about the Miss America pageant and we were talking about the talent competition. And one of the girls — Miss Colorado, gorgeous girl – she got up and gave a monologue and we were just talking about the talents. I just want to say, first of all, before we even go on, because people were very upset with what we said. I, for all of us, want to say, we love nurses, if you’re watching, we adore you, we respect you. Clap for the nurses. You guys are wonderful, you’re the most compassionate people. And I think we just have to have a moment about that. I was not talking about her as a nurse. We were talking about the talent competition, and it got misconstrued.

“By the way, if your bosses are watching, you all deserve raises,” Collins added. “This is how much I love nurses. Give them more money. Give them everything, take my money. Okay?”

For the record, what is down the well comes up in the bucket, and in this case Behar and Collins gave America a taste of what’s really down the well with their snarky comments.

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