Approximately two years ago, Google started working on Project Fi, its own cellular service. At the time, there were individuals who worked on the project that doubted it would ever work. Even today, doubters still question if Google could provide wireless service, since it is a stretch for the company politically and technically.
However, starting this fall, Project Fi will be a reality. It will let phones automatically switch between multiple cellular networks, contingent on which network provides the strongest signal at any minute. It is a big technical achievement, but it also goes against the business prototypes that have governed the wireless industry for decades.
How it Works
Run by Google and offered only to a limited number of Nexus phone users, Project Fi moves back and forth between T-Mobile and Sprint, and you will not be able to tell when this happens. You pay Google for the service, and it handles all the technical and financial aspects of your cell usage. The main idea behind Project Fi is for users to get a better phone signal at an affordable price.
Google’s Project Fi will not please everyone. One of the biggest advantages is that users will not have to play by the rules of any of the major wireless carriers. An even better advantage is you won’t have to pay any of those unnecessary fees that the carriers like to charge. The wireless industry is forever changing, and it seems it is moving more towards a free-flowing world like the one Google is creating.
Although Project Fi only includes two major cell carriers at the moment, it is looking to grow, including big-name wireless carriers such as AT & T and Verizon. It is apparent that with most doing away with long-term contracts, this trend of wireless service with no restrictions will continue. Since Google has gained so much leverage in recent years with its high-quality phones, it has the power change the wireless industry. This means that any wireless company that doesn’t want to get on board runs the risk of being left behind.