The founders behind image sharing website Imgur have revealed that the service now has more than 150 million active users. The milestone means that Imgur, founded six years ago by Alan Schaff, now has approximately the equivalent of 50 percent those of social media site Twitter. Imgur has a wide following among millennial males although the site has also proved to be a hit across a cross section of demographics as well.
The numbers will be appreciated by Schaff, who revealed the milestone at this year’s TechCrunch Disrupt in San Francisco. The site’s founder spoke of the differences between Imgur and other social networks and how they were driving the image sharing site’s growth. “On Imgur introverts can be extroverts . . . they don’t have to worry about curating their brand . . . They can go on Imgur and [just] be themselves,” said Schaff as he spoke to industry experts at the technology event.
From Humble Beginnings: A Tech Giant In the Making?
Looking back to the site’s beginnings, Schaff also spoke of how the internet had made it easier for anyone to start their own business. He built and managed the website on his own for more than five years after an initial seed investment of seven dollars that he used to purchase the domain name.
Imgur’s popularity has been driven by the general upward trend in the use and sharing of GIFs, memes, and images. Popular content on the site is featured based on the number of “upvotes” or “downvotes” they receive and varies across a spectrum that includes humor and more serious content.
Also speaking at the event was Alan’s sister Sarah Schaff, Imgur’s Community Manager, who spoke of how the site had helped millions of users connect with like-minded people from across the world. The pair stressed that as the site grows, they will focus on ensuring that the security of users is upheld. The site is also now looking to grow its revenue through introducing adverts to its 1.5 million users in a bid to become a profitable company.
Imgur’s growth is impressive, but only time will tell if the site can maintain that level of momentum. Crucially, the Schaff siblings will have to find a way to monetize the image sharing site’s popularity. First impressions are that they are well on their way to achieving that.